So why did I start Search Paladin? In 2012 my wife made the transition from a video editor/producer/graphic designer to a yoga teacher. As part of this transition we both started developing an understanding of internet marketing, social media advertising and SEO.
For the first 2 years we only applied what we were learning to her yoga business, while she worked full time on teaching yoga, and I worked full time as an engineering consultant. Then in 2015, an opportunity to work with some of the best SEO professionals in the world presented itself to me.
Since then, I have dedicated every spare moment of my time to developing best practice SEO skills and applying them. The results I was achieving were better than I could ever have imagined. Once I started seeing these results, I decided that a career change was necessary, put my career as an engineering consultant on hold, and decided to work full time as a SEO consultant.