Why Should Your Business Consider SEO?

The internet has been around for more than 3 decades. The most peculiar fact about the Internet is that it is a phenomenon that even top tier Web Professionals have been unable to entirely explain to an 8-year old.

In spite of this, Search Paladin can explain the concept of Search Engine Optimisation (SEO) to you, as a business owner. This, coupled with our ability to implement our strategies, can be considered to be a sure bet when it comes to improving your business visibility in the biggest market on Earth – The Internet.

Located in Townsville, Queensland, Australia, we have the added advantage of providing our services first and foremost to businesses in our immediate community.

Why Should You Consider SEO?

  1. An Investment in Its Own Right

We have found that there is a great misconception amongst businesses (in particular their accounting advisors) that paying for SEO is just a cost. In actual fact, this is not the case. SEO ranking on search engines like Google, if undertaken professionally, is an investment that is hard to argue with. It is a simple fact that there is a substantial difference in business exposure and leads gained between a business ranked on the 2nd, 3rd or even 4th page of a Google search and that of a business ranking amongst the top 5 results on page 1! In any case, it is our policy at Search Paladin to only provide our services to businesses where we can guarantee a return on investment (ROI).

It is this policy that makes us, without the slightest doubt, the best and fairest SEO in Townsville.

  1. Part and Parcel of Your Marketing Strategy

Marketing on the internet can be a rough ordeal for a small or medium-sized business. This is because you’ll be hitting heads with larger and more established businesses for the top slots on search engines. Business branding and advertising have been the most used strategy when it comes to marketing your business and its products and services.

Search Paladin’s Search Engine Optimisation services help compliment your current marketing and advertising strategies. It integrates perfectly with both standard and custom marketing methods.

  1. User Experience – Today’s Business Strategy

It is now common business practice to ensure that your customer can easily find and use information about your business with the goal of purchasing your products and services. With increasing standards of usability, customers have been tuned to on demand service.

To ensure that your target market chooses your business over your competitors, Search Paladin is committed to helping you develop a user experience, of high quality, that is unique to your business and yours alone.


When it comes to marketing your assets on the internet, a ‘do-it-yourself’ strategy commonly found in today’s Australian culture has proven to be less than efficient and very costly in the long run as you miss out on business from prospective buyers online. If you are interested in our serviced, please complete our discovery form to start of process of us helping your business achieve growth to its true potential.